Today we wanted to share some tips on fonts for products and marketing with all of you that we hope will open up a whole new world of inspiration! Font trends change just as rapidly as design, artwork, and product trends so you really have to stay on top of your game. So here are some tips to help you maximize the impact of using different fonts!
1. Combining different fonts
Using fonts that compliment each other can be a really nice touch and help things stand out. This is very popular right now!
i.e. script font with a nice clean sans serif font.
2. Playing with text position and alignment
Text doesn’t always have to be aligned to the left. Center aligning text can create a nice clean look to a paragraph. Consider the placement of the text in the overall composition.
i.e. center of page? off center?
3. Playing with your font sizes
The size of your font helps to emphasize different parts of your paragraph or product.
i.e. larger font size for more important info, smaller font for less important - i.e. magazine blurbs on front cover
4. Choose easy-to-read fonts
People don’t give much attention to what your text says. If they have to fight or struggle to read your font, they most likely won’t bother to read it. Making things easier to read increases the likelihood of reaching the people you want to reach. DONT MAKE IT HARDER THAN IT HAS TO BE.
5. Experiment with font case (UPPER and lower)
All caps fonts are trendy and can provide a nice clean and neat look. It also makes things more balanced and symmetrical. Think about logos with all caps fonts: GAP, NIKE, THE NORTH FACE. The same effect is possible with all lower case fonts, they are different and trendy if used properly
6. Play with kerning (letter spacing)
You can say a lot about your font by changing increasing or decreasing the kerning (fancy word for letter spacing). It creates emphasis and draws the eye to what you want it to see.
i.e. if you want your font to feel “free” and give it some breathing room, you can increase the kerning of your font: F R E E
7. Less is more
Communicate as much as you can, with as little as possible. People don’t like to read a lengthy paragraph, their time is valuable; because of this, say as much as you can with as few words as possible - just make your statement or point.
8. Keeping up with trends is VITAL!
People will not buy or order your products if you can't give them what they want. A great way to figure out what is hot right now is to scroll through Etsy.com or Pinterest. Don't look up fonts, look up the products that youre trying to sell and see what people are buying! YOU HAVE TO GIVE THE PEOPLE WHAT THEY WANT!
9. You can get them for free!
So many websites that sell fonts and artwork have "Freebie" tabs or sections with free fonts that you can download and use whenever you want!
We hope that these tips were enlightening and helpful! We care about our customers and want you all to flourish and be as successful as possible!
For great artwork to pair perfectly with these fonts, visit our artwork site www.condedesign.com