Many of you out there in the sublimation world are small business owners, so this post is all about YOU!
There are several things that can make or break a small business and we wanted to share a few tips with you today that will give your business that boost you've been looking for.
1. CUSTOMER CONVENIENCE:
Your customers are living in a generation that is constantly busy and looking for the most convenient way to accomplish a task, this includes buying personalized products. If they have to drive 5 miles to your brick-and-mortar store and commit 30 minutes of their day to ordering a baby shower gift, they will most likely choose to instead, hop on their computer or smartphone and order something in less than 5 minutes. This is not to say that a store front is not a good and neccessary thing, because it is, however you will reach a much wider range of customers by catering to them. This can be accomplished by creating an Etsy shop or a website that customers can easily navigate and order from, which leads me to my next point...
Websites allow people from all over the world to view and order your products, giving you a much larger client base than you would have locally. Customers are more likely to order a product when it is easier for them so be sure that your website is easy laid out in a way that is simple enough for the customer to understand and navigate.
3. HIGH QUALITY PHOTOGRAPHS:
Even if you have a wonderfully laid out website, but your product photos are poor quality, customers will assume your work is poor quality. The key is to make everything your customer sees as easy, clear, and attractive as possible. Many people go with a more minimalist approach when designign a website for that very reason. High quality products and product photos will be extremely beneficial when trying to draw more customers to your website.
Find a mentor! Look for other small business owners in your area and ask if they would mind giving you some advice. If they have been doing business in that area for a while there are definitely some things they have learned to get where they are today.
Do what you say you are going to do. People WILL NOT do business with someone if they are unsure whether they can rely on them or not. Losing credibility in the community can be fatal for a small business, especially if it hasn't been around for very long. Customers are loyal to the business that they know they can trust and count on.
We hope these tips have been usefull to any small business owners out there. Be on the look out for more tips soon!