Setting up an Etsy online store is key in the success of your sublimation business. For a small, home-based business, I would say an Etsy store is even more important than a dedicated website. The most important part of a web presence is traffic. You can either try and build traffic with a stand-alone website OR enjoy the tremendous flow of traffic Etsy already generates. Etsy is a fantastic source of organic search traffic and it’s rather easy to capitalize on this traffic by following a solid formula when listing your products. A great article for getting started with your Etsy shop can be found HERE
Additionally, a fantastic article titled “I Opened My Etsy Shop, Now What?” can be found HERE
Both articles contain a wealth of information to get you started on the right foot. Personally, I also like to skim through the “comments” section of these type articles as there is often great bits of wisdom within them. As always be sure to do your own research and expand on what you find works best for you and your business.