Custom printed lanyards are worn by all members of society, in businesses, schools, and the military. A contract to provide name badges for a big company is an ongoing revenue stream that can provide work as long as that business is hiring, firing and promoting employees. Imprinted lanyards are an additional accessory that needs constant replacement as they are misplaced or ruined by the users.
An additional market for lanyards is in souvenir and fan shops for sports or entertainment markets. Fairs, concerts and carnivals could use lanyards for attendees and vendors who may need to come and go through ticket lines. lanyards are an inexpensive source of advertising and are popular giveaways at trade shows, worksops and conferences.