Riding the Wave of Sublimation Decorating

Though it has long been considered a specialty decorating technique, technology breakthroughs including exciting new substrate options are pushing dye sublimation further into the spotlight.

For the past 26 years, I have had the privilege of witnessing the viral growth of the sublimation decorating industry. A profitable compliment to other processes such as photography, embroidery, engraving, and screen printing, sublimation has provided small and large shop owners a way to diversify their traditional product offerings to include a fresh and exciting selection of full-color, photo-quality gifts, awards, wearables, and signage. If you, like others, have already added a sublimation printer and heat press to your shop, it only makes sense to maximize your profits by stepping out of your comfort zone with additional decorated products and pursuing new profitable markets. In this article, I'll highlight four recent substrate trends that can help you cash in on this exciting wave of sublimation decorating.

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