Creating Christmas in July

Though Santa may have shed his winter robes for flip flops, Condé is fully immersed in the holiday season! During Condé’s “Christmas In July”, we have discounted a substantial amount of our Christmas products, such as ornaments (we also snuck in a couple of Halloween ones) and stockings, to propel us into the fall and winter seasons. With temperatures reaching 102° on the Gulf Coast, Condé is trying its best to will winter into fruition! Additionally, in the spirit of Christmas, we want to share not only savings, but also the knowledge of why you may want to promote something similar within your own personalized product business.

Tone is of the Essence

With many retailers dependent on the holiday season for major sales, it is pertinent to make as much as you can out of the Christmas season. Though you may not want to stock up with cold weather products just yet, July is the time to start creating a marketing plan and consider the tone you want to set during the holiday season.

However you plan to market your company, you want to be as inclusive as possible. Create products targeted for all religions or beliefs, with different curated items for each holiday. By doing so, you will have a much larger audience and more opportunity to not only generate more revenue, but also make everyone feel included.

Pick Your Gift

Equally important to how you make your customers feel, is what you have to offer them. People spend large amounts of time and money giving gifts to loved ones and want to pick the perfect personalized product. By following trends and analyzing your selling tendencies, you can curate your goods specifically for your clients, offering them products they will want.

Scrambling last minute because a supplier ran out of inventory by December is not a situation any business owner should be in. Start shopping now for quality products, such as art templates, ink, transfer paper, and other essential production components. Visit our new products page to see what new products you can add to your shop.

Tune-Up the Sleigh

Bad reviews can destroy a company's reputation. One of the most common mistakes companies make that garners bad reviews is taking too long to ship. With delivery being one of the deciding factors of online purchases, you must streamline your processes. Develop a plan now to become to cut down on your shipping lead time – time between order being received and being picked up for shipment – this holiday season.

If all goes well, you will have a process that can be implemented year-round. Customers assume they will have to wait longer for personalized gifts; try to surprise them by being earlier than expected. Guarantee great reviews by maximizing shipping efficiency, which will grow your business even further!

The Holidays

The holidays are a magical time for many different cultures but do not forget to give to yourself. As an entrepreneur, there is no feeling than growing your business. From our family to yours, Condé wants to wish you an amazing, and successful, Christmas In July!