The Small, Yet Mighty Name Badge

This idea and these products will provide businesses with high-quality, durable, and attractive name badges. While small businesses can be beneficial and bring you more businesses, the focus should be on mid to large sized companies. Midsized companies typically have approximately 10 - 50 employees and large companies have greater than 50. Focusing on larger businesses means they most likely have a higher turnover rate, so even after the large initial purchase, they will still need more badges from month to month.

You should offer full color printing of logos and text and a wide range of background color and font options.

Our Fiberglass Reinforced Plastic (FRP) badges can be custom-cut into almost any shape or size. You have the option of magnetic backs to fasten them onto a shirt or a pin with adhesive backing. Using the latest, top of the line printers and heat presses, you are capable of producing impressive, high-quality, and professional name badges. It will also allow you to have short production times so your clients can get their orders even faster. Production jigs are available which make it easier to press several at once. Just a few of the places that could benefit from this business for example are hospitals, nursing homes, retail stores, restaurants, or companies like UPS or FedEx.

The retail prices for these products range from $5.50 - $8.50 but you can buy them at cost from us for $0.41 - $0.88 each. To sublimate a name badge, the ink costs $0.01 per square inch of ink and $0.05 per sheet of paper. That is at least a $4.00 profit on each name badge. You should put your contact information on the back of each badge so that when someone new is being hired, it will be easy for the manager or owner to order a new one.

You should offer the option of adding their emergency business contacts to the back of the badge for quick access. Including promotions and special deals on the badges will benefit your customers and you since it will promote their products or services and they will need to order all new badges after the promotion ends.

For example, if a restaurant is running a two for one deal the badge could say something like “Ask me about our 2 for 1 entrees” or a bank could have badges that say “Ask me about our new loan rates”. In order to grow your business, you should be getting out and looking for clients instead of assuming they will just come to you. As far as referrals go, you should reward customers that bring you new customers. Offering benefits for customers who refer your services to another company is one of the quickest ways to gain new clients and increase your reputation.

Whether you give them a discount on their next purchase or send them free products, they will need incentives and rewards if they are going out of their way to help grow your business.