2022 Holiday Guide
Let’s Finish Strong
It's time to stock your shelves, provide your social media some festive sparkle, and seize even more opportunities for one-of-a-kind connections with clients as the holidays draw near. Everything you need to know to have a great 2022 holiday e-commerce season, from tips and tricks to help boost your shop's exposure, to providing the finest customer experience to keep customers coming back. Welcome to your ultimate 2022 holiday guide.
2022 Holiday Calendar
• September 15 to October 15: National Hispanic Heritage Month
• October 10: Thanksgiving (CA)
• October 31: Halloween
• November 1: All Saints
• November 24: Thanksgiving (US)
• November 25: Black Friday
• November 26: Small Business Saturday
• November 27 to December 24: Advent
• November 28: Cyber Monday
• December 6: St Nicholas Day
• December 18 to December 26: Hanukkah
• December 21: Winter Solstice
• December 24: Christmas Eve
• December 25: Christmas Day
• December 26 to January 1: Kwanzaa
• December 26: Boxing Day (CA)
• December 31: New Year’s Eve
Key shopping periods
Halloween
- Traffic picks up Aug 1, peaks Oct 3, tapers off Oct 31
Advent
- Traffic picks up Sep 15, peaks Oct 15, tapers off Dec 25
Thanksgiving
- Traffic picks up Sept 1, peaks Nov 4, tapers off Nov 28
Christmas Day
- Traffic picks up Sept 1, peaks Nov 28, tapers off Jan 2
Christmas Jumper Day (UK)
- Traffic picks up Oct 1, peaks Dec 5, tapers off Dec 25
Hanukkah
- Traffic picks up Oct 10, peaks Nov 9, tapers off Dec 10
I’m delighted to share this 4-month guide to assist you in setting up your business for success as the holiday season approaches. Based on past performance data and market predictions, you’ll get insights on critical shopping dates, upcoming Etsy seller events, and consumer trends each month.
See y’all next month!