Simply put, products with better-looking graphics will sell better. Today’s apparel decoration marketplace has become commoditized, and graphics are a critical component of your pricing strategy and profitability. This class will teach you best practices for controlling art development costs, optimizing creativity, and streamlining your graphics workflow.
What you will learn:
Identify the actual cost of custom art development.
Determine when it is appropriate to outsource graphics versus producing in-house.
Set realistic expectations with your clients about artwork and the creative process.
Implement a commonsense approach to proofing and artwork approvals.
Eliminate internal communication roadblocks and effectively collaborate with your team during the design and production process.
