3 Ways to Add More Value to Sublimation Products
Quick and easy ideas to up the value of products in your sublimation printing business.
by Jeff Butler · Senior Strategist
With the holiday season behind us, now is the time to focus on new strategies for the new year that will maximize your profits, time, and production. One of my favorite strategies is to build more value into products that you may already be offering.
The easiest way to turn a $15 product into a $50 product is by creating more customer value - this means offering a unique product, addition, or customization that consumers cannot find elsewhere. Not only will they pay top dollar for high quality, distinct products, they will become returning clientele and they'll send you referrals.
Here are my top 3 ways to increase the value of your sublimation printing products.
Blow Them Away with Design!
Design and color are a large part of the sublimation industry. Adding more personalization options and compelling artwork effortlessly raises the value. Go the extra mile when creating artwork and personalized designs for customers. For example, consider these ceramic mugs:
The leftmost mug is an example that has been customized with a name on it, retailing for about $5. The second mug has been customized with a pattern and initials. With this design, the customer has a chance to pick their colors and the word formatting. Simply by offering this customization option, you have increased the value by roughly $10. The third mug is something unique that very have. It is a full color, customizable, top-to-bottom image with a featured handle design. This mug, because of its unique characteristics and customizability, will sell for about $25 - with added production time only amounting to about 5 minutes.
Think Outside the Box
Customers are more eager to purchase and appreciate one-of-a-kind products they know cannot be found anywhere else. Consider revamping your product line with innovative and out-of-the-box creations that will benefit your shop by differentiating it from competitors. One example is to stack ChromaLuxe Aluminum Photo Panels.
This stacked ChromaLuxe photo mural started life as a single panel with the customers’ image and would normally retail for about $20. By adding a $2.50 mounting block and a $7 additional piece of metal to give a 3D effect, you now have a product that will command $60 or more! You created $40 more value and increased your bottom line significantly with a simple additional step and a bit of creativity.
Bundle Products to Offer the Complete Package
Building and offering a selection of related products at a discounted cost is an excellent way to build value. Bundling products makes for excellent gift sets, especially during the holidays. Furthermore, this is a different strategy that encourages customers to purchase a various array of products at one time. For example, let's look at pet products.
A customer is considering purchasing a personalized dog collar for $15-$25. Now, if you provide the options for bundling a matching personalized dog tag and leash with the collar, you have the opportunity to make a sale of $50 instead!
Read: 10 Ways to Grow Your Sublimation Business in 2023!
As you can see it doesn't really take a lot of effort or capital to build value with sublimation printing. It just takes a bit of creativity and imagination. Use the resources and skill sets you have and create something wonderful for your clients!
by Jeff Butler · Senior Strategist
Conde Systems, Inc.
The Ultimate Guide to the Top Sublimation Products You Should Be Selling
The high-speed business of 'print-on-demand' custom printed products is driving customers wild with new and exciting must-haves. This means great returns for your print-on-demand business however, it's important to stay on top of the current trends in the marketplace to ensure you're offering your customers the hottest items that are in demand.
Check out our guide below:
The Ultimate Guide to the Top Sublimation Products You Should Be Selling