5 Ways to Generate More Business This Valentine's Day
Prepare Early
If you have not already begun to prepare for Valentine’s Day, now is the time. It is important to get a head start before any prominent holiday where gifts are exchanged. Make sure your supplies and blank products are fully stocked to create samples and fulfill orders in a timely manner well before the holiday. By being properly prepared, it will enable you to produce high quality work that showcases the best of what your business has to offer.
Utilize Social Media and Networking
Social media is a widely used marketing and promotion platform for businesses and organizations. For instance, Kylie Jenner's $900 million-dollar cosmetic company, Kylie Cosmetics, is only advertised on Instagram. No money is spent on commercials or magazine ads and is strictly subject to social media posts. With the right social media advertising strategy, businesses can grow in a short amount of time.
A few components of a proper social media strategy include:
- Using appropriate hashtags in posts
- Tagging other businesses your work for or with
- Showcasing your work online
- Posting positive reviews about your business from satisfied customers
- Investigating which social media platforms work best for your company
- Posting frequently, four or so times per week at least
- Posting interesting and relevant content
- Monitoring your social media analytics
It is important to take advantage of the advertising opportunities on different social media platforms (Instagram, Facebook, Twitter, TikTok, ect.), especially before a holiday such as Valentine's Day. For more insight, read Sublimation Business Marketing with Social Media.
Ask for Referrals
One of the rules of sublimation business marketing is to put your contact information on the back of the substrate if possible. That way, if the product is a gift the recipient loves, they know how to contact you for future orders. To ensure you are taking advantage of word of mouth marketing, ask your clients to refer you to their personal network.
Provide samples
It is important to have samples already created and displayed for potential clients to observe. Even if they request a more custom design, they will have a general idea of what you are offering. Design and press a few samples of what you want to feature for Valentine’s Day and present them in well-put-together demonstration in your store and online.
Create Bundles
While you are designing samples, think of possible packages you can build with various products that complement each other to create the perfect Valentine’s Day gift set. For instance, you can put together our Heart Handle Double Love Mug set, Heart-Shaped Coaster, and Heart FRP Magnet as a loving bundle for your significant other. Furthermore, Offer the packages at a discounted price to entice customers in purchasing this deal. For example, provide bundles with a unique name for significant others or packages for Daughters, Mothers, etc. They represent a large potential market often over looked for Valentine's Day.